Launching an at-home consulting business means getting comfortable with the idea of marketing yourself. Start by modifying your LinkedIn profile to emphasize your consulting services and relevant professional experience. Set up a website that describes your consulting work in more detail and features testimonials from former colleagues and clients. And create a blog that plays up your expertise.
Take it seriously. Yes, you’re applying for an online job. Yes, you can do the work in your underwear, but that doesn’t mean it’s not a “real job”. You must treat it as such or they aren’t going to treat you as a serious candidate. You aren’t the only one who wants to work in their underwear. In fact, the competition online is likely higher than it is in your local area.